A trick of fraudsters is to commit fraudulent charges on your card while flying under the radar. They want to see if you are paying attention. The hope is that you are just either paying the bill or what most people are doing, paying the minimum payment. So, they fraudulently make several small charges. If those go through, then they start really using your credit knowing that at some point they will be detected. Of course, the damage is mostly done once the cardholder figures out what is happening.
This new scam flies completely under the radar. An article on Fox News says this about it:
This works perfect for the fraudster because most iTunes charges are small, numerous, and look like business as usual.
This is why EVERYONE should check credit card charges line by line at least once a month. If you detect something that seems out of place, go to your apple account and check the charge history and make sure that they match up. If they don't match up, notify Apple of the fraudulent charges and change your log-in information. Most importantly, notify your credit card company and have them cancel your card and reissue it. Plus, have them remove all of those charges.
Remember that identity thieves don't have to get smarter when the victim is not paying attention. Yet they are getting smarter and people are paying even less attention.