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Should Christian Radio Be Held to a Higher Standard?



I really grapple with this question considering that for-profit Christian Radio just like any form of for profit radio depends on sponsors/marketing/commercials to pay the bills. There are two forms of marketing on the radio. The first could be a far fetched opinion. However, not necessarily untrue. Take for example Christian Debt Relief (topic only – not referring to any specific advertiser) as an example. They make claims that hold a less than 5% chance of coming true. It is just a claim with a low probability of happening. Whether you like it or not, that is just marketing.


Then there is what I call the irresponsible marketing. The untrue marketing is disturbing especially when you hear it on Christian Radio. I received this email last week as a good example.


I am sure we might have discussed the Gold issue for investment. However, after some talks I have listened to regarding Warren Buffett and other billionaires who have 40% - 50% of their cash into gold and its rising numbers what are your thoughts?


She heard this on Christian Radio.


If you research it you will find that Buffett is not even a big fan of the yellow metal. Here is a good example:


Warren Buffett does not invest in gold. He has invested almost $1 billion in silver, so the reason for his aversion is not simply a dislike for precious metals. The explanation for Buffett's dislike of gold and for his enthusiasm about silver stems from his basic value investing principles.


Warren Buffett has been very vocal about his disdain for gold as an investment. He sees little to no value in it. What Buffett refers to as a lack of value results from a lack of usefulness. He once stated about gold, "It doesn't do anything but sit there and look at you."

You can find the article HERE. Incidentally it was dated June 2019.


There is one big reason that irresponsible marketers like Christian Radio...trust. There is a strong sense of trust between Christians and Christian Radio because listeners assume that there is a higher standard. Yet, it is a business and relies on those commercials for revenue.


Plus, is it up to a radio station to vet everything it puts on the air? After all they are just selling advertising.

What is your take on this?

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